Descripción
Assuming no prior marketing knowledge, A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
Detalles del libro
Formato
Tapa blanda
Páginas
448 páginas
Idioma
Inglés
Publicado
jul. 4, 2003
Editorial
Palgrave Macmillan
Ediciones
2 ediciones
ISBN-10
033399437X
ISBN-13
9780333994375