Descrizione
Assuming no prior marketing knowledge, A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
Dettagli del libro
Formato
Brossura
Pagine
448 pagine
Lingua
Inglese
Pubblicato
lug 4, 2003
Editore
Palgrave Macmillan
Edizioni
2 edizioni
ISBN-10
033399437X
ISBN-13
9780333994375