تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
865
لغة
الإنجليزية
منشور
Jan 1, 1993
الناشر
South-Western Pub
رقم ISBN-10
0538826975
رقم ISBN-13
9780538826976
الوصف
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
الأنواع
إثارة وتشويق
حركة ومغامرة