책 세부 정보
형식
하드커버
페이지
865
언어
영어
출판됨
Jan 1, 1993
출판사
South-Western Pub
ISBN-10
0538826975
ISBN-13
9780538826976
설명
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
장르들
스릴러 & 서스펜스
액션 & 어드벤처