Opis
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
Szczegóły książki
Format
Twarda okładka
Strony
865 stron
Język
Angielski
Opublikowany
Jan 1, 1993
Wydawca
South-Western Pub
ISBN-10
0538826975
ISBN-13
9780538826976