Detalhes do Livro
Formato
Capa dura
Páginas
865
Idioma
Inglês
Publicado
Jan 1, 1993
Editora
South-Western Pub
ISBN-10
0538826975
ISBN-13
9780538826976
Descrição
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
Gêneros
Suspense e Thriller
Ação e Aventura