تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
288
لغة
الإنجليزية
منشور
Apr 27, 2006
الناشر
Oxford University Press
رقم ISBN-10
0199292221
رقم ISBN-13
9780199292226
الوصف
How do businesses go beyond the prescriptive policies and make the shift from the "low road" of cost to the "high road" of innovation and value? This ground-breaking book, the combined insight of some of the best minds in management, presents a clear analysis of the context and the challenges and offers managers and consultants a range of ideas that could take their companies well beyond "business as usual."
الأنواع
أعمال واقتصاد