책 세부 정보
형식
하드커버
페이지
288
언어
영어
출판됨
Apr 27, 2006
출판사
Oxford University Press
ISBN-10
0199292221
ISBN-13
9780199292226
설명
How do businesses go beyond the prescriptive policies and make the shift from the "low road" of cost to the "high road" of innovation and value? This ground-breaking book, the combined insight of some of the best minds in management, presents a clear analysis of the context and the challenges and offers managers and consultants a range of ideas that could take their companies well beyond "business as usual."
장르들
비즈니스 & 경제