Detalhes do Livro
Formato
Capa dura
Páginas
288
Idioma
Inglês
Publicado
Apr 27, 2006
Editora
Oxford University Press
ISBN-10
0199292221
ISBN-13
9780199292226
Descrição
How do businesses go beyond the prescriptive policies and make the shift from the "low road" of cost to the "high road" of innovation and value? This ground-breaking book, the combined insight of some of the best minds in management, presents a clear analysis of the context and the challenges and offers managers and consultants a range of ideas that could take their companies well beyond "business as usual."
Gêneros
Negócios e Economia