الوصف
America's most successful companies from Ben & Jerry's to Federal Express to General Motors, rely on their mission statements for essential vision and guidance. In what the Washington Post has hailed as a "landmark" volume, Jeffrey Abrahams offers a selection of over 300 mission statements from America's top companies and provides detailed advice on how to craft one to suit the needs of your organization.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
640 صفحات
لغة
الإنجليزية
منشور
مايو 1, 1995
الناشر
Ten Speed Press
رقم ISBN-10
0898156807
رقم ISBN-13
9780898156805