Descrição
America's most successful companies from Ben & Jerry's to Federal Express to General Motors, rely on their mission statements for essential vision and guidance. In what the Washington Post has hailed as a "landmark" volume, Jeffrey Abrahams offers a selection of over 300 mission statements from America's top companies and provides detailed advice on how to craft one to suit the needs of your organization.
Detalhes do Livro
Formato
Brochura
Páginas
640 páginas
Idioma
Inglês
Publicado
mai 1, 1995
Editora
Ten Speed Press
ISBN-10
0898156807
ISBN-13
9780898156805