Description
America's most successful companies from Ben & Jerry's to Federal Express to General Motors, rely on their mission statements for essential vision and guidance. In what the Washington Post has hailed as a "landmark" volume, Jeffrey Abrahams offers a selection of over 300 mission statements from America's top companies and provides detailed advice on how to craft one to suit the needs of your organization.
Détails du livre
Format
Broché
Pages
640 pages
Langue
Anglais
Publié
mai 1, 1995
Éditeur
Ten Speed Press
ISBN-10
0898156807
ISBN-13
9780898156805