Detalles del libro
Formato
Tapa blanda
Páginas
640
Idioma
Inglés
Publicado
May 1, 1995
Editorial
Ten Speed Press
ISBN-10
0898156807
ISBN-13
9780898156805
Descripción
America's most successful companies from Ben & Jerry's to Federal Express to General Motors, rely on their mission statements for essential vision and guidance. In what the Washington Post has hailed as a "landmark" volume, Jeffrey Abrahams offers a selection of over 300 mission statements from America's top companies and provides detailed advice on how to craft one to suit the needs of your organization.