Descripción
America's most successful companies from Ben & Jerry's to Federal Express to General Motors, rely on their mission statements for essential vision and guidance. In what the Washington Post has hailed as a "landmark" volume, Jeffrey Abrahams offers a selection of over 300 mission statements from America's top companies and provides detailed advice on how to craft one to suit the needs of your organization.
Detalles del libro
Formato
Tapa blanda
Páginas
640 páginas
Idioma
Inglés
Publicado
may. 1, 1995
Editorial
Ten Speed Press
ISBN-10
0898156807
ISBN-13
9780898156805