The Strategy Process Concepts Contexts Cases

The Strategy Process Concepts Contexts Cases

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Jan 1, 2003 · الإنجليزية · غلاف صلب (489 صفحات)
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تنسيق غلاف صلب
صفحات 489
لغة الإنجليزية
منشور Jan 1, 2003
الناشر Prentice Hall
رقم ISBN-10 0131009702
رقم ISBN-13 9780131009707

الوصف

For graduate level courses in Strategic Management, Business Policy, and Organizational Theory. With the goal of offering students something unique from other texts, this collection of readings, edited by Henry Mintzberg, is combined with cases from Quinn, Lampel, and Ghoshal. Together they present an up-to-date look at how actual companies act strategically and organize themselves. The authors provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Combining the case study approach with theory provides the accumulated benefits of many years of careful research and thought about management processes, and emphasizes the authors' belief that in this complex world of organizations a range of concepts is needed to cut through and illuminate particular aspects of that complexity.

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