The Strategy Process Concepts Contexts Cases

The Strategy Process Concepts Contexts Cases

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Jan 1, 2003 · 英语 · 精装书 (489 页数)
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书籍详情

格式 精装书
页数 489
语言 英语
已发布 Jan 1, 2003
出版商 Prentice Hall
ISBN-10 0131009702
ISBN-13 9780131009707

描述

For graduate level courses in Strategic Management, Business Policy, and Organizational Theory. With the goal of offering students something unique from other texts, this collection of readings, edited by Henry Mintzberg, is combined with cases from Quinn, Lampel, and Ghoshal. Together they present an up-to-date look at how actual companies act strategically and organize themselves. The authors provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Combining the case study approach with theory provides the accumulated benefits of many years of careful research and thought about management processes, and emphasizes the authors' belief that in this complex world of organizations a range of concepts is needed to cut through and illuminate particular aspects of that complexity.

类型

商业与经济
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