The Strategy Process Concepts Contexts Cases

The Strategy Process Concepts Contexts Cases

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Jan 1, 2003 · Inglés · Tapa dura (489 páginas)
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Detalles del libro

Formato Tapa dura
Páginas 489
Idioma Inglés
Publicado Jan 1, 2003
Editorial Prentice Hall
ISBN-10 0131009702
ISBN-13 9780131009707

Descripción

For graduate level courses in Strategic Management, Business Policy, and Organizational Theory. With the goal of offering students something unique from other texts, this collection of readings, edited by Henry Mintzberg, is combined with cases from Quinn, Lampel, and Ghoshal. Together they present an up-to-date look at how actual companies act strategically and organize themselves. The authors provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Combining the case study approach with theory provides the accumulated benefits of many years of careful research and thought about management processes, and emphasizes the authors' belief that in this complex world of organizations a range of concepts is needed to cut through and illuminate particular aspects of that complexity.

Géneros

Negocios y Economía
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