Competing on Value: Bridging the gap between brand and customer value

Competing on Value: Bridging the gap between brand and customer value

Simon.Dr. Knox , Simon Knox
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Mar 15, 1998 · English · Hardcover (236 pages)
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Book Details

Format Hardcover
Pages 236
Language English
Published Mar 15, 1998
Publisher Financial Times Prentice Hall
ISBN-10 0273631055
ISBN-13 9780273631057

Description

Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances

Genres

Business & Economics
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