Book Details
Format
Paperback
Pages
102
Language
English
Published
May 3, 2010
Publisher
Routledge
ISBN-10
1783530162
ISBN-13
9781783530168
Description
Let s face it: corporate citizenship is not normally the go to discipline for those leaders aiming to inspire, delight, re-frame the game and generate business-uplifting innovation. But all of that may be changing, say the authors of this special issue of the Journal of Corporate Citizenship, as business is embracing design thinking as the next frontier in competitive advantage and as corporate citizenship is rapidly emerging as a catalyst for unexpected, disruptive business innovation."
Genres
Business & Economics