Description
Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials and the web. It also covers questions such as: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text?
Book Details
Format
Paperback
Language
English
Published
May 30, 2006
Publisher
Taylor & Francis Ltd
ISBN-13
8601300258096