Book Details
Format
Paperback
Pages
240
Language
English
Published
Dec 30, 2010
Publisher
Pearson
ISBN-10
0132145626
ISBN-13
9780132145626
Description
For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
Genres
Science & Technology
History
Business & Economics