Book Details
Format
Kindle
Pages
82
Language
English
Published
Apr 29, 2014
ISBN-10
0991629515
ISBN-13
9780991629510
Description
The AIM Process efficiently and effectively provides a functional solution for a fundamental challenge that exists in marketing research - making it actionable. As the book describes, the challenge is created by a purpose-process disconnect. The process typically used to design and conduct marketing research is disconnected from its primary purpose, supporting marketing decisions and actions (i.e., Applications). In a systematic, stepwise procedure, The AIM Process serves as an invaluable manual for marketing researchers and marketing research users to work together in designing and conducting marketing research that provides solid direction in making decisions from its results.