Book Details
Format
Kindle
Pages
27
Language
English
Published
Jan 19, 2010
Publisher
11:9
Description
This chapter sets out a number of key principles for calculating your customers’ satisfaction in a fashion that is accurate, granular, timely, and credible. By following these principles, you can use Net Promoter Scores (NPS) to assess what your customers really feel and to focus attention on the customer throughout your organization.This chapter was originally published as Chapter 6 of "The Ultimate Question: Driving Good Profits and True Growth."