Beschreibung
This set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.
Buchdetails
Format
Gebundene Ausgabe
Seiten
744 Seiten
Sprache
Englisch
Veröffentlicht
Nov 11, 2004
Verlag
Routledge
ISBN-10
0415213983
ISBN-13
9780415213981