설명
This set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.
책 세부 정보
형식
하드커버
페이지
744 페이지
언어
영어
출판됨
11월 11, 2004
출판사
Routledge
ISBN-10
0415213983
ISBN-13
9780415213981