Description
This set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.
Book Details
Format
Hardcover
Pages
744 pages
Language
English
Published
Nov 11, 2004
Publisher
Routledge
ISBN-10
0415213983
ISBN-13
9780415213981