توضیحات
This set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.
جزئیات کتاب
فرمت
جلد سخت
صفحات
744 صفحه
زبان
انگلیسی
منتشر شده
نوامبر 11, 2004
ناشر
Routledge
ISBN-10
0415213983
ISBN-13
9780415213981