Description
Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.
Détails du livre
Format
Broché
Pages
440 pages
Langue
Anglais
Publié
Jan 1, 1996
Éditeur
Prentice - Hall
Éditions
3 editions
ISBN-10
0134629469
ISBN-13
9780134629469