Dettagli del libro
Formato
Kindle
Pagine
256
Lingua
Inglese
Pubblicato
Feb 23, 2016
Editore
Macmillan
Descrizione
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.