Book Details
Format
Kindle
Pages
256
Language
English
Published
Feb 23, 2016
Publisher
Macmillan
Description
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.