本の詳細
形式
電子書籍
ページ数
251
言語
英語
公開されました
May 9, 2014
出版社
John Wiley & Sons
ISBN-10
1280355867
ISBN-13
9781280355868
説明
Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
ジャンル
ビジネス＆経済