Book Details
Format
eBook
Pages
251
Language
English
Published
May 9, 2014
Publisher
John Wiley & Sons
ISBN-10
1280355867
ISBN-13
9781280355868
Description
Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Genres
Business & Economics