書籍詳情
格式
電子書
頁數
251
語言
英語
已出版
May 9, 2014
出版商
John Wiley & Sons
ISBN-10
1280355867
ISBN-13
9781280355868
描述
Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
類型
商業與經濟