책 세부 정보
형식
전자책
페이지
278
언어
영어
출판됨
Feb 16, 2012
출판사
Oxford University Press, USA
ISBN-10
1280532696
ISBN-13
9781280532696
설명
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
장르들
스릴러 & 서스펜스
액션 & 어드벤처