Beschrijving
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Boekdetails
Formaat
eBook
Pagina's
278 pagina's
Taal
Engels
Gepubliceerd
Feb 16, 2012
Uitgever
Oxford University Press, USA
Edities
5 editions
ISBN-10
1280532696
ISBN-13
9781280532696
Genres
Thriller & Spanning
Actie & Avontuur