Detalhes do Livro
Formato
eBook
Páginas
278
Idioma
Inglês
Publicado
Feb 16, 2012
Editora
Oxford University Press, USA
ISBN-10
1280532696
ISBN-13
9781280532696
Descrição
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Gêneros
Suspense e Thriller
Ação e Aventura