描述
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
书籍详情
格式
电子书
页数
278 页
语言
英语
已发布
2月 16, 2012
出版商
Oxford University Press, USA
版本
5 个版本
ISBN-10
1280532696
ISBN-13
9781280532696