تفاصيل الكتاب
تنسيق
كيندل
لغة
الإنجليزية
منشور
Mar 1, 2007
الناشر
Butterworth-Heinemann
رقم ISBN-10
0080941923
رقم ISBN-13
9780080941929
الوصف
In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.