Buchdetails
Format
Kindle
Sprache
Englisch
Veröffentlicht
Mar 1, 2007
Verlag
Butterworth-Heinemann
ISBN-10
0080941923
ISBN-13
9780080941929
Beschreibung
In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.