Descripción
In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.
Detalles del libro
Formato
Kindle
Idioma
Inglés
Publicado
mar. 1, 2007
Editorial
Butterworth-Heinemann
ISBN-10
0080941923
ISBN-13
9780080941929