Book Details
Format
Kindle
Language
English
Published
Mar 1, 2007
Publisher
Butterworth-Heinemann
ISBN-10
0080941923
ISBN-13
9780080941929
Description
In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.