تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
576
لغة
الإنجليزية
منشور
Dec 21, 2009
الناشر
McGraw-Hill Education
الطبعة
9
رقم ISBN-10
0073404764
رقم ISBN-13
9780073404769
الوصف
this Book Takes A Strategic Look At Consumer Behavior In Order To Guide Successful Marketing Activities. The Wheel Of Consumer Analysis Is The Organizing Factor In The Book. The Four Major Parts Of The Wheel Are Consumer Affect And Cognition, Consumer Behavior, Consumer Environment, And Marketing Strategy. Each Of These Components Is The Topic Of One Of The Four Major Sections In The Book.
الأنواع
أعمال واقتصاد