本の詳細
形式
ハードカバー
ページ数
576
言語
英語
公開されました
Dec 21, 2009
出版社
McGraw-Hill Education
版
9
ISBN-10
0073404764
ISBN-13
9780073404769
説明
this Book Takes A Strategic Look At Consumer Behavior In Order To Guide Successful Marketing Activities. The Wheel Of Consumer Analysis Is The Organizing Factor In The Book. The Four Major Parts Of The Wheel Are Consumer Affect And Cognition, Consumer Behavior, Consumer Environment, And Marketing Strategy. Each Of These Components Is The Topic Of One Of The Four Major Sections In The Book.
ジャンル
ビジネス＆経済