Buchdetails
Format
Gebundene Ausgabe
Seiten
576
Sprache
Englisch
Veröffentlicht
Dec 21, 2009
Verlag
McGraw-Hill Education
Ausgabe
9
ISBN-10
0073404764
ISBN-13
9780073404769
Beschreibung
this Book Takes A Strategic Look At Consumer Behavior In Order To Guide Successful Marketing Activities. The Wheel Of Consumer Analysis Is The Organizing Factor In The Book. The Four Major Parts Of The Wheel Are Consumer Affect And Cognition, Consumer Behavior, Consumer Environment, And Marketing Strategy. Each Of These Components Is The Topic Of One Of The Four Major Sections In The Book.
Genres
Wirtschaft & Finanzen