书籍详情
格式
精装书
页数
576
语言
英语
已发布
Dec 21, 2009
出版商
McGraw-Hill Education
版本
9
ISBN-10
0073404764
ISBN-13
9780073404769
描述
this Book Takes A Strategic Look At Consumer Behavior In Order To Guide Successful Marketing Activities. The Wheel Of Consumer Analysis Is The Organizing Factor In The Book. The Four Major Parts Of The Wheel Are Consumer Affect And Cognition, Consumer Behavior, Consumer Environment, And Marketing Strategy. Each Of These Components Is The Topic Of One Of The Four Major Sections In The Book.
类型
商业与经济