책 세부 정보
형식
하드커버
페이지
576
언어
영어
출판됨
Dec 21, 2009
출판사
McGraw-Hill Education
판
9
ISBN-10
0073404764
ISBN-13
9780073404769
설명
this Book Takes A Strategic Look At Consumer Behavior In Order To Guide Successful Marketing Activities. The Wheel Of Consumer Analysis Is The Organizing Factor In The Book. The Four Major Parts Of The Wheel Are Consumer Affect And Cognition, Consumer Behavior, Consumer Environment, And Marketing Strategy. Each Of These Components Is The Topic Of One Of The Four Major Sections In The Book.
장르들
비즈니스 & 경제