Descripción
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
Detalles del libro
Formato
Tapa blanda
Páginas
1,008 páginas
Idioma
Inglés
Publicado
Oct 15, 2007
Editorial
Pearson
ISBN-10
0135135443
ISBN-13
9780135135440