Descrizione
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
Dettagli del libro
Formato
Brossura
Pagine
1,008 pagine
Lingua
Inglese
Pubblicato
Oct 15, 2007
Editore
Pearson
ISBN-10
0135135443
ISBN-13
9780135135440