Description
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
Book Details
Format
Paperback
Pages
1,008 pages
Language
English
Published
Oct 15, 2007
Publisher
Pearson
ISBN-10
0135135443
ISBN-13
9780135135440