描述
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
书籍详情
格式
平装书
页数
1,008 页
语言
英语
已发布
Oct 15, 2007
出版商
Pearson
ISBN-10
0135135443
ISBN-13
9780135135440