
Managing Customer Value: One Stage At A Time
Pas encore d'évaluations
Romance
Science & Technology
Business & Economics
Format
Kindle
Pages
414
Langue
Chinois
Publié
Jan 1, 2009
Éditeur
World Scientific
Édition
Illustrated
ISBN-10
981433846X
ISBN-13
9789814338462
Description
Dilip Soman and Sara N-Marandi delve into the intricate world of customer engagement in a comprehensive exploration of value management. They guide readers through the nuanced stages of building relationships with potential customers, emphasizing the importance of understanding their needs and expectations. The authors illustrate how to transform initial interactions into meaningful engagements that foster loyalty and long-term value.
At the heart of their strategy is a practical framework that breaks down the customer journey into manageable steps. Soman and N-Marandi highlight techniques for recognizing and nurturing customer preferences, enabling organizations to tailor their offerings effectively. With each stage, they reveal insights on how to cultivate a positive brand perception, addressing barriers that often hinder customer conversion.
This insightful examination is packed with real-world examples and actionable strategies, making it an invaluable resource for businesses looking to enhance their customer relationship management practices. By prioritizing customer value, organizations can not only attract new clients but also maintain enduring connections that drive sustained growth.
At the heart of their strategy is a practical framework that breaks down the customer journey into manageable steps. Soman and N-Marandi highlight techniques for recognizing and nurturing customer preferences, enabling organizations to tailor their offerings effectively. With each stage, they reveal insights on how to cultivate a positive brand perception, addressing barriers that often hinder customer conversion.
This insightful examination is packed with real-world examples and actionable strategies, making it an invaluable resource for businesses looking to enhance their customer relationship management practices. By prioritizing customer value, organizations can not only attract new clients but also maintain enduring connections that drive sustained growth.
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